A comprehensive study of the top 30 Google search results across 10,000 keywords has found the importance of keywords in Search Engine Optimisation (SEO) is decreasing, while short and highly relevant domain names have the equivalent worth of “thousands of keywords in the rankings”. The study by Searchmetrics – one of the world’s leading SEO [...]
Google has made its name synonymous with the Internet by transforming the way we use and understand the web. We don’t just search – we Google. The big question is – what’s next for the tech giant? Clues to answer this may lie in the company’s increasing interest in new Top-Level Domains (TLDs). TLDs are [...]
Cyber-squatters can wreck your reputation and reach Cyber sabotage sounds like something that only happens to big multinational corporations, not everyday Australian blogs and businesses. Unfortunately, cybercrime is a lucrative new frontier for those who are tech savvy and unscrupulous, and it’s thriving right here in Australia. At its worst, it can negatively impact the [...]
A successful start-up understands that business is not just about having a ‘cool’ idea; it’s about ensuring all the parts of a business work in unison. Marketing, distribution and a clean user experience for a start-up are just as important as the product or service provided. Start-me up Let’s look at the app industry. It [...]
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