Now more than ever, a website is fundamental to your success and getting a website up and running is relatively affordable and easy.

However, before launching a website you need to buy a domain name — and that’s where a lot of students get stuck. Choosing the right domain name requires some careful planning to ensure the name best represents your field of study. That’s why we’ve put together this handy guide outlining the key things to keep in mind when choosing your domain name.

Format

Follow these best practices concerning length, pronunciation, and spelling of your domain name. If you don’t, you’ll undermine its effectiveness and decrease the chances of people finding you online.

  • Keep it short. The shorter the name, the easier it’ll be to remember. Ideally, a domain name should be 20 characters or less.
  • Spell check. People become easily confused by weird spellings. They’re also likely to forget your URL and type in the proper spelling instead. Write down your domain name on paper and look for alternate interpretations.
  • Avoid cutesy abbreviations and numbers. If your proposed .study name is long or someone has already registered your perfect domain, don’t attempt to shorten it. Something like “4U” or “Ur” in a domain name looks unprofessional. Numbers can also be problematic — people who hear your name won’t know whether they need to spell out the number or use the numeral.
  • Don’t use hyphens. When people are talking about your name or typing it in to their browser, hyphens become problematic. While it may be tempting to use hyphens to simulate an already-claimed perfect URL, don’t give into the urge.

Create a domain name that people can talk about and easily type into a browser without difficulty. Whether you’re sharing it in-person or saying it on the phone, you want to be proud of your URL.

A good domain name is a long-term investment

Coming up with a domain name can be an intimidating task, to make it happen you could schedule a brainstorming session with your team to develop ideas. Then, use a domain name search engine to make sure it hasn’t already been taken.

And before purchasing your domain, don’t forget to make sure that the name isn’t trademarked, copyrighted, or being used by another business. This will ensure you avoid costly issues with infringement down the road. By putting in some time early on to choose the right domain name, you will reap the rewards for years to come.