Developing an engaging website shouldn’t be difficult. You need to start with a good website structure and add quality images and content. By including these simple tricks, you can easily create a winning website.

1. Keep important information “above the fold”

From the moment people land on your website, you need to capture their attention. That means, everything you want people to know about your study and findings should be seen at a quick glance and visible above the fold. Studies show that approximately 80% of users spend their time looking at this information. Anything they find by scrolling further down the page only gets 20% of their attention.

Fill this valuable website space with imagery and important information. Don’t try to jam everything above the fold, group content into readable chunks with sufficient whitespace to ensure users can easily skim and scan.

2. Create a goal-oriented structure

Your website should have clear goals and an uncluttered design. As you work on each page of your website, consider the action you want users to take. The action could be anything from downloading a whitepaper to signing up for your email list. It could also be contacting you directly or following you on social media. Each page’s goal should be very clear and easy to act on.

3. Write clear and captivating copy

Your website text should tell a story about yourself and your research or thesis. Focus on attracting your user’s interest at the top of the page by giving them a preview of what’s further down the page. This way, they can easily get the idea of what our website is about. If they’re interested, they’ll scroll down and continue reading.

If you fill your website with too much content, your website viewers will have to dig through it to unearth the important information. The more you make them work, the more likely they are to leave. Another good practice is to surround your copy with enough white space and subheads to make it easy to skim. Try to keep pages 400 words or less. When you avoid putting any obstacles in their path, you are more able to guide your user’s attention. 

4. Make sure it’s eye-catching and responsive  

Getting users to make an emotional connection with your website is a key strategy for securing their interest. When selecting images, make sure to find pictures that are impactful and unique to your writing. Ovoid those that are ubiquitous, which users have likely seen elsewhere. If you’re using stock photography, try cropping or coloring them in a way that gives them your own personal style.

Another important rule is to keep your website mobile-friendly. And this means staying away from Adobe Flash, which has a long history of security flaws, malware, and bugs. If your current website is using Flash or it’s simply old, now’s the perfect time to update it.

Create a website you love

People can get overwhelmed just managing their daily to-do lists. As a result, it can be tempting to rush to get a website online without paying attention to everything it needs to be in order to make it effective. Start small, launching a single well-designed landing page is better than a 6 page templated design that lacks usability and focus. You can always add additional pages to your site as time goes on. Or, alternatively, if your old website is lacking any of these four tricks, it’s a great time to make time to fix it.