In the fast growing digital world, it is becoming common place for employers to check out the digital profile of potential employees. If you’re in the market for a new job, or looking to climb the corporate ladder and get ahead in your current line of study, it’s never been more important make sure your online presence works in your favour. Luckily, it’s also never been easier to create an impressive digital portfolio.

Make no mistake; your employer WILL do a web search for your name. What will they find?

Protect your reputation online

As we get a better understanding of social media, we are learning more about the importance of protecting our reputation online. For aspiring professionals, this means ensuring you have an up-to-date LinkedIn profile, being active (but respectful) in industry forums, and keeping a professional and clean presence on social media.

Think about what would happen if a potential employer decided to Google your name, do you really want last year’s Facebook Christmas party snaps to be the first result?

The alternative is to secure your professional online presence by registering your own domain name under .study.

By using a .study domain you can take employers to a professional, informative, cutting-edge website, rather than a random status update. Your digital portfolio becomes your online CV, showcasing your experience and education with quick links to your studies or projects you’ve worked on. Forget that static headshot; why not introduce yourself with a short video? Your digital profile will be the most current and up-to-date record of who you are and what you can do. Potential employers will be able to get a sense of whether you are a right fit within their corporate culture as well as how well you can perform on the job.

The evolution of the job market

For most industries, the days of advertising positions in the newspaper are over. Word of mouth recruitment and headhunting are stronger than ever, potential employers are now able to search the internet for the people they want to hire, rather than waiting for people to apply to their job advertisement.

Another advancement is that you can use the power of SEO to your advantage, by developing a website that incorporates your name, profession and the study you undertook, for example think, or

When recruiters go looking for skilled professionals, a smart choice of domain name and a little SEO know-how will lead them straight to your online CV. Your digital profile will also show them you’re tech savvy and think outside the box.

Grab an employer’s attention quickly

It has been said that you only have 10 seconds to grab an employer’s attention when they’re sifting through a pile of job applications. Getting smart about your online profile can benefit you in the recruitment process, even if you are also required to apply with a traditional CV.

Contacting potential employers with a personalised and professional email address, such as, makes a far stronger impression than an outdated or embarrassing Hotmail or Gmail account.

Contacting an employer via email is also an opportunity to link to your personal website. Let’s face it, busy people like it when you make their day easier. Save your potential new boss the time and hassle of searching for information about you by ensuring it’s a simple click away.

It’s easy to stand out from the crowd using the latest innovations in domain names, with a .study domain you can be sure that when your new boss searches for your name, your website stands out above all the other candidates.